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Case Study

Investment for Children's Italian Food Firm

Investment for Children's Italian Food Firm


Macclesfield based Tutto Bene World has secured a £50,000 investment from NPIF - BFS & MSIF Microfinance to fund the launch of a new range of healthy children’s food.

Owned by Director Mike Williams, Tutto Bene World has created a new range of healthy Italian food and drink products designed specifically for toddlers and young children. The business will use the investment to create four new jobs in the first year of trading and to help fund product set-up, equipment and printing, food and drinks analysis and marketing costs. 

Tutto Bene is designed to fill a gap in the children’s snack market for healthy Mediterranean inspired products and has already secured distribution with Ocado. A number of product lines are already in production including three flavours of organic mini grissini, Parmesan bites, Parmesan flakes and a range of Let’s Make It products, to get young children and families involved in cooking and preparing meals.

Tutto Bene Director Mike Williams said: “Tutto Bene means ‘all good’ and that’s just what our new range is, with all our products sourced and manufactured in Italy using the best ingredients. Having established our brand and core range, we came to GC Business Finance at a crucial point in the development of the business. The NPIF funding we secured as a result enabled us to develop and get the range out to distributors quickly, something that has already paid dividends with Ocado coming on board to support us very quickly.

Tutto Bene World was referred to GC Business Finance by The Skills & Growth Company in Cheshire East.